How Edge of the Wilderness Realty Thrives with RealEstateCreate

Background: Edge of the Wilderness Realty, known for its focus on Northern Minnesota properties, partnered with AfterNorth in 2018 to modernize their digital presence and enhance client services.

Challenges:

• Outdated website functionality
• Limited search capabilities
• Poor user engagement
• Inefficient client notification system

Solution: Edge of the Wilderness Realty chose AfterNorth's RealEstateCreate (REC) platform for its comprehensive features and user-friendly design.

Implementation:

1. Streamlined User Experience: The website's user-friendly interface simplifies navigation through property listings, showcasing high-quality images, detailed descriptions, and interactive virtual tours. This design ensures users can easily find the information they need.

2. Advanced Property Search: REC offers advanced filtering options, allowing users to search by price range, property type, and specific features. This functionality helps clients efficiently find their ideal properties.

3. Interactive Mapping and Local Insights: The website features interactive maps with essential details such as property price, type, and lake depth information. These maps provide crucial geographical context for buyers exploring new areas.

4. Instant Notification System: Clients can subscribe to alerts based on their current search criteria, ensuring they are promptly informed of new listings that match their preferences.

5. Professional Design with Local Charm: The website design blends professional aesthetics with the charm of Northern Minnesota’s wilderness, creating a memorable and engaging user experience.

Results:

• Operational Efficiency: REC streamlined Edge of the Wilderness Realty’s online operations.
• Enhanced Client Engagement: New features significantly improved client interaction and satisfaction.
• Increased Market Presence: The updated website boosted the company’s online visibility and reputation.

Conclusion: Edge of the Wilderness Realty’s adoption of the RealEstateCreate platform has revolutionized their online presence. The platform’s advanced features and user-centric design have elevated their client services, solidifying their position as a leader in the real estate market.

Edge of the Wilderness Realty exemplifies the successful application of AfterNorth's RealEstateCreate (REC) platform, demonstrating a sustained partnership that has transformed their business operations and market presence. Through innovative digital strategies enabled by REC, they continue to advance in the northern Minnesota real estate landscape. Ever evolving enhancements to their website, eowrealty.com, underscore the lasting benefits and constant innovation brought about by this collaboration.

Long-Term Innovation and Growth

Transitioning to AfterNorth's REC platform marked a significant turning point for Edge of the Wilderness Realty. Prior to adopting REC, the limitations in functionality, support, and performance from their previous provider were clear impediments to growth. Since making the switch, Edge of the Wilderness Realty has been able to continually refine their digital strategy, adapting effectively to evolving market demands and enhancing service offerings to meet client needs more efficiently. This strategic shift has not only improved their operational capabilities but also positioned them as leaders in the Minnesota real estate market.

Enhanced User Experience

The Edge of the Wilderness website provides a seamless user experience that simplifies how clients find listings tailored to buyer preferences with a regional hotlist, real estate market reports, and instant notifications for properties that meet their exact specifications. Its design combines a business-professional look with thematic elements of Northern Minnesota's wilderness, ensuring ease of navigation and appealing aesthetics. The intuitive layout underscores the company's commitment to exceptional service, facilitating effective user interaction and engagement.

Advanced Property Listings

Property listings on the website are displayed in a highly user-friendly layout, featuring high-resolution images, virtual tours, and property details. Integrated tools including mortgage calculators and inquiry forms provide prospective buyers with essential information to aid their decision-making process.

Interactive Maps and Advanced Property Search

The website features interactive maps that not only display properties with visible indicators for price and type but also include lake depth information, essential for buyers interested in waterfront properties. Advanced filters allow for a more detailed search, ensuring users can quickly and efficiently find homes that meet their specific criteria. Additionally, with one click, users can subscribe to instant notifications based on their current search parameters. This enhanced mapping and search functionality significantly improves the home search process, enabling buyers to make well-informed decisions without the need to sift through less relevant listings.

Resource Hub for Clients

The website also serves as a resource hub, equipped with insightful articles, buying and selling guides, and up-to-date market analyses. These resources are tailored to empower clients with knowledge, helping them navigate the complexities of the real estate market confidently.

Effective Integration and Engagement

Seamlessly integrated with advanced CRM tools and social media, the website supports dynamic communication and engagement strategies. This integration facilitates effective interactions with clients, enhancing customer relationships and ensuring a high level of service.

REC's Impact

The sustained website implementation of the REC platform by AfterNorth for Edge of the Wilderness Realty underscores the platform’s versatility and significant ongoing value. By leveraging REC, the brokerage has effectively streamlined its online operations and markedly enhanced both its internet marketing presence as well as client engagement. This demonstrates the robust capabilities of the platform in facilitating advanced business solutions in real estate.

We encourage you to visit eowrealty.com to experience the functionality of the REC platform first hand and see how Edge of the Wilderness Realty has mastered digital excellence in real estate. For further information on how AfterNorth can advance your real estate business with the REC platform, request a consultation for your brokerage today.